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Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium..

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

Email marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing..

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, displayadvertising relies on elements such as images, audio and video to communicate an advertising message.

Social media marketing refers to the process of gaining traffic or attention through social media sites.Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.

Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.

Google AdWords is an online advertising service where advertisers pay to display brief advertising copy to web users. Google AdWords’ system is partly based on cookies and keywords predefined by the advertisers..

Google Analytics is a Web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin Google Analytics is now the most widely used web analytics service on the Internet..

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least oneweb server. A website may be accessible via a public Internet protocal (IP) network, such as the Internet..

SEO stands for “search engine optimization.” It is the process of getting traffic from the free, organic, editorial or natural search results on search engines.

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