How To Create Google Search Ads Campaign

How To Create Google Search Ads Campaign

This is a step by step Guide of how to create Google search ads campaigns. In digital marketing, Google AdWords play an important or big role. Because by using Google Adwords we can show our ads in Google search engine. That is why it become a necessary part of digital marketing or online advertising. This post has a complete information about` creating a Google AdWords search network ads campaign. Here everything is mention step by step with screenshots. It tries to make it very easy and short to understand by giving all screenshot. With the help of screenshot, you can easily understand everything because an image speaks 50000 words.

Create Google AdWords search ads campaign

Step one go to Google AdWords and login you will be redirected to an AdWords dashboard. Select option campaign screenshot is given below.

 

Google Search Ads Campaign

A dashboard Google AdWords

Google Search Ads Campaign

Create Google AdWords search ads campaign

Click on a campaign a drop down menu appears select search network only.

Google Search Ads Campaign

Create Google AdWords search ads campaign

Give a name to your campaign and select all features, it enables all available features for search ads

Google Search Ads Campaign

Create Google AdWords search ads campaign

Now chose target location where you want to show or run your ads and you can also exclude locations where you don’t want to show your ads (Create Google AdWords search ads campaign)

Google Search Ads Campaign

Create Google AdWords search ads campaign

You can even select a country, city, different locations of city and much more in Google Search Ads Campaign

 

Create Google AdWords search ads campaign

Now next option is location advanced option where you can decide that whom you want to show your ads in your target location. After this next option is language selection here you can add different languages for your ads in Google Search Ads Campaign

 

Create Google AdWords search ads campaign

Now comes a Bid strategy there are several options given read about every option and decide which type of bid strategy you want to use. Every option has its own importance so be careful before selection bidding option.

google adwords

Create Google AdWords search ads campaign

Now next option is budget here you have to enter your daily budget. Means that how much amount you want to spend on your daily ads. According to this budget, Google will automatically adjust your ads visibility

Google Search Ads Campaign

Create Google AdWords search ads campaign

After selecting budget next option is ad delivery or ad rotation. Here you have to mention that how you want to deliver your ad there is 4 option read all option carefully. I suggest the second option and it is also recommended by Google. It utilizes your money for better sales other option are experimental purpose so leave that options and go ahead.

Create google adwords search ads campaign

Create Google AdWords search ads campaign

Now you have option Dynamic search ad Here you have to give your website URL and click on save and continue.

google adwords

Create Google AdWords search ads campaign

Now next window opens here, first of all, you have to give your website address. The second column is your ads HEADING Give an eye-catching and engaging heating to your ad. the Third column is your ad subheading mention there some offer or some additional information about your product or service. Leave the fourth column as it is and go to Fifth Column Give here a wonderful and unique description of your product or service.

Create google adwords search ads campaign

Create Google AdWords search ads campaign

Now next option is your keyword selection, choose keyword related to your business and be careful it is very important to choose right keyword otherwise your ads start showing to irrelevant people. Choose at least 15 to 20 keyword. (Google will automatically generate keyword according to your website. You can choose your own keywords also but I suggest use those keywords which are suggested by Google. Because those keywords already has a lot of traffic)

Create google adwords search ads campaign

Create Google AdWords search ads campaign

After all last option is CPC (cost per click) here you have to mention your bid, you can have right bid for your product from keyword planner anyway Google automatically adjust your bid amount. Click on save and continue.

Create google adwords search ads campaign

Create Google AdWords` search ads campaign

Here is your ad keyword now after running your campaign for some time you will have a result of all given keyword. Keep good performing keywords and pause low performance or you can delete those keywords also.

Create google adwords search ads campaign

Create Google AdWords search ads campaign

Now click on click on your campaign name shown in at the top left-hand side menu. Here you can run your ads, pause your ads and remove or edit your ads.

Congratulation you have created you search network ads campaign.

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