Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs.
It is easy to track
A user can track user via analytics, bounce messages, un-subscribers, click-throughs, etc. These can be used to measure open rates, positive or negative responses, and correlates sales with marketing.
Option or unsubscribe option
The email contains opt in or opts out options this helps you shortlist your prospects. People that want to hear your message will happily give you their email address. When they are tired of your message, they can unsubscribe at their discretion.
It has a global reach
No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries with email marketing. Advertisers are able to get repeat business affordable and automatically.
You can target a specific audience based on geography, age, income, or whatever suits your needs. Want to send a coupon to the 30-35-year-old females in a specific zip code for no extra cost? You can’t do that with print marketing…
Finally, email marketing is interactive. You can initiate campaigns using videos, graphics, music, quizzes, a game, or anything that will get your targeted client drawn in. Email marketing lets you push a message to your clients, as opposed to a website that waits for customers to come in.